La gazette de Suzette

Le neuromarketing

—

par

Suzette
dans

C’est quoi :

Robert nous dit à ce propos que c’est un anglicisme.
C’est l’étude des mécanismes cérébraux susceptibles d’intervenir dans le comportement des consommatrices et des consommateurs.

Le neuromarketing, c’est l’application des neurosciences cognitives que l’on appliquent au marketing et à la communication.

Plus les populations sont exposées à la publicité plus elles consomment.

A SUIVRE…

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